IT’S A WALK-OFF – TOP AFRICAN FASHION BRANDS TOOK OVER THE 2023 CHINA-AFRICA ECONOMIC AND TRADE EXPO, BUT CAN THEY ACTUALLY TAKE OVER THE CHINESE MARKET?
In late June 2023, the Africa Reimagined team attended the China-Africa Economic and Trade Expo (CAETE) to provide an opportunity for some of Africa’s most innovative and respected brands to test the Chinese market. This was our third time attending the CAETE, and in our view, this year’s CAETE was the most successful yet with […]
The Rising Demand for African Goods in the Chinese Market
Africa, with its rich natural resources and cultural heritage, has always been pivotal in global trade. Recently, the continent has been experiencing an uptick in its role as a major exporter, especially with the surge of African goods in the Chinese market. As China cements its place in the African trade landscape, its increasing appetite […]
Development Reimagined and the United Nations Economic Commission for Africa have signed an MOU to establish a partnership aimed at boosting Africa-China value-added trade
Development Reimagined (DR) and the United Nations Economic Commission for Africa (ECA) have established a partnership that began on 22nd February 2023 after the signing of a joint MOU at the ECA office in Addis Ababa, Ethiopia. The purpose of the ECA and DR partnering is to leverage their networks and expertise to promote African-made […]
3 Key Trends in the Chinese Market for 2023
3 Key Trends in the Chinese Market for 2023 1. The removal of the Covid-19 policy and measures to boost consumption means more market opportunities for African business The Chinese government officially announced that it would downgrade its controversial “Zero-Covid Policy” on December 26, 2022. After waves of infections across the country due to the […]
Impacts of the 20th National Congress of the Communist<br>Party of China on African business and Africa-China trade
In October, the world’s attention was firmly placed on China, as the 20th National Congress of the Communist Party of China (CPC) commenced. Not only is the CPC among the most important events in China’s political system (it decides the leadership of the Chinese Communist Party (CCP)) for the next five years, and in turn, […]
What is Jing Dong (JD) and why is it becoming a foremost sales platform for African brands in China?
What is JD? Founded in 2004, JD is now one China’s biggest and most trusted e-commerce platforms. It was originally founded as a website but is now accessed through its mobile app, as Chinese consumers almost solely use apps to shop online. JD started out as an e-commerce platform for primarily digital devices. Since 2010, […]
Recent Trends For African Brands in China and Japan
Three (3) emerging consumer trends in China and Japan that are boosting demand for African products Last month, we shared our interview with Hara Yukari, which promotes and sells African brands and their products in Japan. Based on Africa Reimagined’s own work supporting African brands access the Chinese market, we were keen to learn about […]
Africa Reimagined partners with Kiliselect e-commerce store to open an “Africa Reimagined” section for luxury African brands
Africa Reimagined is partnering with the Kiliselect e-commerce store in China to open an “Africa Reimagined” section for high-end African brands on the e-commerce store. The partnership between Africa Reimagined and Kiliselect and the onboarding of the high-end African brands onto the e-commerce store will start from late September 2022. Africa Reimagined is a Beijing-based […]
What are WeChat Stores and how are they connecting foreign brands with the Chinese market?
Created by Internet giant Tencent, Wechat is the most popular instant messaging software in China, with 1,200 million users around the world and more than 1,000 million are in China, which means this app exists in almost every mobile phone in China. Wechat is more than an app for communication, it is an ecosystem. With […]
‘Proudly from Africa’ – the project that is putting African brands centre stage of Japan’s luxury market’
“I think of myself as a “Kuroko” – the stagehands who dress in black and support the dolls in Japanese puppet kabuki theatre. My passion is to assist African and Japanese entrepreneurs in achieving their goals and delivering better value, but my role is always behind the scenes, and the spotlight is always where it […]
