IT’S A WALK-OFF – TOP AFRICAN FASHION BRANDS TOOK OVER THE 2023 CHINA-AFRICA ECONOMIC AND TRADE EXPO, BUT CAN THEY ACTUALLY TAKE OVER THE CHINESE MARKET? 

In late June 2023, the Africa Reimagined team attended the China-Africa Economic and Trade Expo (CAETE) to provide an opportunity for some of Africa’s most innovative and respected brands to test the Chinese market.  This was our third time attending the CAETE, and in our view, this year’s CAETE was the most successful yet with […]

The Rising Demand for African Goods in the Chinese Market

African goods that are growing in demand within the Chinese market

Africa, with its rich natural resources and cultural heritage, has always been pivotal in global trade. Recently, the continent has been experiencing an uptick in its role as a major exporter, especially with the surge of African goods in the Chinese market. As China cements its place in the African trade landscape, its increasing appetite […]

Development Reimagined and the United Nations Economic Commission for Africa have signed an MOU to establish  a partnership aimed at boosting Africa-China value-added trade

Development Reimagined (DR) and the United Nations Economic Commission for Africa (ECA) have established a partnership that began on 22nd February 2023 after the signing of a joint MOU at the ECA office in Addis Ababa, Ethiopia. The purpose of the ECA and DR partnering is to leverage their networks and expertise to promote African-made […]

3 Key Trends in the Chinese Market for 2023

3 Key Trends in the Chinese Market for 2023 1. The removal of the Covid-19 policy and measures to boost consumption means more market opportunities for African business The Chinese government officially announced that it would downgrade its controversial “Zero-Covid Policy” on December 26, 2022. After waves of infections across the country due to the […]

Recent Trends For African Brands in China and Japan

Three (3) emerging consumer trends in China and Japan that are boosting demand for African products Last month, we shared our interview with Hara Yukari, which promotes and sells African brands and their products in Japan. Based on Africa Reimagined’s own work supporting African brands access the Chinese market, we were keen to learn about […]

Africa Reimagined partners with Kiliselect e-commerce store to open an “Africa Reimagined” section for luxury African brands

Africa Reimagined is partnering with the Kiliselect e-commerce store in China to open an “Africa Reimagined” section for high-end African brands on the e-commerce store. The partnership between Africa Reimagined and Kiliselect and the onboarding of the high-end African brands onto the e-commerce store will start from late September 2022. Africa Reimagined is a Beijing-based […]