Africa Reimagined

Helping African Brands Enter the Chinese Market

Africa Reimagined

Helping African Brands Enter the Chinese Market

How can Africa Reimagined help your business?

Africa Reimagined (AR) is a China market entry service platform and consultancy. We provide services for specifically premium and sustainable African brands. Our China market entry and consultancy services are designed to equip you for entry into the competitive Chinese market to help ensure you can unlock this new sector of growth and consumers. We start by offering you a free consultation with our expert team so that we can tailor all our services to fit your brand and your China market entry objectives.

our services

Our services are designed to give your business all the tools necessary for understanding, unlocking, and ultimately, breaking the Chinese market. Our services are operated by a team of bilingual, China market entry experts that are passionate about helping more African brands succeed in the Chinese market. We offer you a free consultation so we can learn about your brand and your China market entry goals before building a tailored, step- by-step market entry plan for your company’s specific needs and objectives.

Bespoke China Market Research & Analysis Guide
Intellectual Property (IP), Trademarking (TM) And Copyright Registration
and PR
Matchmaking with Chinese business partners and due diligence
Selling on the
Africa Reimagined
store on
to China
Representation at Chinese expos and trade shows & bespoke China expo and trade show guide
and French

We believe that with the proper tools and support, African Businesses can thrive in the Chinese market.

Watch our video to find out more

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What our clients say about us

Jinyu Chen

Research Analyst | Paris, France

Jinyu is a dual-degree Master’s student at Sciences Po & Peking University.  At Africa Reimagined, Jinyu produces research to foster better mutual understanding between African clients and Chinese consumers. 


Jade Scarfe

Research Analyst | Oxford, UK
Jade supports Africa Reimagined’s market research and brand communications to support brands during the early stages of their entry and enhance understanding of the opportunities of Chinese market.

Yike Fu

Africa Finance and Data Consultant | Hangzhou, PRC
Yike Fu is a skilled analyst with two years of qualitative and quantitative research experience in international development. Yike specializes in African Development and China – Africa relations with proven ability to provide diverse support to international organizations, non-profit, and non-governmental actors.

Rosie Wigmore

Project Manager | Beijing, PRC

Rosie is the Project Manager of the Africa Reimagined program. Rosie seeks new opportunities to ensure African businesses thrive in the Chinese market through market and trade research, partnership building and her diverse networks across China and Africa. Rosie operates all of Africa Reimagined’s services and supports Africa Reimagined’s clients with their entry and expansion in the Chinese market. She has over three years of experience working in the Africa-China relations space both in China and in Sierra Leone. She has in-depth knowledge of both the Chinese market and African markets, as well as the Africa-China trade relationship, which she uses to facilitate African value-added exports to China.


Leah Lynch

Deputy Director | Beijing, PRC
Leah is the Deputy Director of Africa Reimagined and Development Reimagined. She is also the co-chair of the sustainability forum for the British Chamber of Commerce, working with both British and Chinese businesses. She has in-depth knowledge of the landscape that brands face when entering the Chinese market. 

Leah has vast experience working with African businesses and managed the Beijing leg of our pilot market entry programme.  Previously, Leah worked at UNDP China on  South-South cooperation, and the Belt and Road Initiative. She also lived and worked in Kenya developing sustainable water policies for the government.

Hannah Ryder

Founder and CEO | Beijing, PRC

Africa Reimagined is led by our founder and CEO Hannah Muthoni Ryder, a former diplomat and economist by training. She is the CEO of Development Reimagined.

Her goal for Africa Reimagined as Development Reimagined’s first flagship project is to empower African brands through entering the growing Chinese market. In doing so, value-added products can be created and manufactured in the African continent. This will contribute towards breaking the poverty cycle through providing jobs, reliable incomes, and overall, fostering sustainable development