our services

About our services

Africa Reimagined’s services are designed to give your business all the tools necessary for understanding, unlocking, and ultimately, breaking the Chinese market. We offer a range of services that support your business from the very beginning of your journey into the Chinese market, as well as during your future growth within the world’s fastest growing consumer market. This is because we believe in helping African businesses strategize and prepare even before they have entered the Chinese market. After entry, we will always be on hand to support your brand with accessible, personalised and expertise advice and the services you need to help navigate China’s large and lucrative market.

Our services are operated by an international, multilingual team of China market entry experts that are actively involved with growing African businesses in China and improving the Africa-China trade relationship. As we understand the realities of growing a business in China and in Africa, our team are genuine and extremely passionate about seeing African brands succeed in the Chinese market.

Firstly, we offer you a free consultation so that we can learn more about your business and your China market entry goals before building a tailored, step-by-step market entry plan for your company’s specific needs and objectives.

Bespoke China market research & analysis guide

Our bespoke China market research & analysis guides are researched and written by our team’s China market entry experts specifically for your brand’s China market entry needs and objectives. It includes all the info you need to understand the Chinese market so that you can develop an informed China market entry strategy for your brand before even entering the Chinese market.

Intellectual Property (IP), Trademarking (TM) and Copyright registration

We support your brand throughout the whole registration process from filing an application, availability searches to the final registration of your IP, TM or Copyright with a Chinese legal attorney. Throughout the process, we liaise with the Chinese legal attorney on your behalf, translate documents and offer expert, personalised advice to make the process quicker, simpler, and more affordable than most other IP, TM and Copyright registration services in China.

Marketing, Branding and PR

We are partnered with a range of marketing, branding and PR companies who can help you build brand awareness and a strong customer base in China. These companies offer services such as creating product launches, event promotions, new media and marketing strategies, new package design and brand image, collaborations with Chinese KOLs and influencers, and PR services.

Matchmaking with Chinese business partners and due diligence

We can help find you a reliable partner (importer, distributor, wholesaler and buyer) that has proven success in working with foreign brands and that matches your business goals. We can conduct thorough due diligence and company background checks on your potential partners to understand their credibility and capabilities of being a business partner.

Selling on the Africa Reimagined E-commerce store on JD-Worldwide

In mid-2022, AR will open the first ever flagship, e-commerce store for premium African brands on JD-Worldwide, the cross-border e-commerce platform of China’s largest retailer, JD.com. In partnership with JD-Worldwide, we support you throughout the process from registration, international and China-mainland logistics, storage, payment transfers, and marketing & advertising strategies.

Logistical support from Africa to China

We have sourced a range of logistics companies across Africa that can help you send your products to China quickly, securely and cheaply. We only use legitimate companies that we know from our own experience are reliable. We can also advise you on the exportation process including local and Chinese customs clearance.

Representation at Chinese expos and trade shows & bespoke China expo and trade show guide

We can help organise your attendance, with your own rep or a trained AR rep, at China’s biggest expos and trade events, including the China-Africa Economic and Trade Expo. Support includes registration, international and mainland logistics, booth design, sales support, partnership building and translation. We can also provide a bespoke guide on the best events for your brand to attend.


We have a team of professional translators on hand to translate all the documents you need to enter the Chinese market quickly, accurately, and cheaply. We currently offer translation services from English and French to Chinese.