IT’S A WALK-OFF – TOP AFRICAN FASHION BRANDS TOOK OVER THE 2023 CHINA-AFRICA ECONOMIC AND TRADE EXPO, BUT CAN THEY ACTUALLY TAKE OVER THE CHINESE MARKET? 

In late June 2023, the Africa Reimagined team attended the China-Africa Economic and Trade Expo (CAETE) to provide an opportunity for some of Africa’s most innovative and respected brands to test the Chinese market.  This was our third time attending the CAETE, and in our view, this year’s CAETE was the most successful yet with […]

The Rising Demand for African Goods in the Chinese Market

African goods that are growing in demand within the Chinese market

Africa, with its rich natural resources and cultural heritage, has always been pivotal in global trade. Recently, the continent has been experiencing an uptick in its role as a major exporter, especially with the surge of African goods in the Chinese market. As China cements its place in the African trade landscape, its increasing appetite […]

FOCAC 8 AT 1: WHAT HAS CHANGED? A LOOK AT THE TRADE FACILITATION INITIATIVES

The 8th Forum on China-Africa Cooperation (FOCAC) was recently held in Dakar, Senegal, bringing together high-level officials from China and African countries to discuss cooperation in various areas, including trade facilitation. A new report by Development Reimagined analyzes the trade facilitation initiatives announced at FOCAC 8 and assesses their potential impact. The report highlights a […]

Development Reimagined and the United Nations Economic Commission for Africa have signed an MOU to establish  a partnership aimed at boosting Africa-China value-added trade

Development Reimagined (DR) and the United Nations Economic Commission for Africa (ECA) have established a partnership that began on 22nd February 2023 after the signing of a joint MOU at the ECA office in Addis Ababa, Ethiopia. The purpose of the ECA and DR partnering is to leverage their networks and expertise to promote African-made […]

Meet the High-end African brands who are breaking the Chinese market – Monks Gin

China’s gin industry is simply unshakeable! Chinese cocktail enthusiasts are constantly seeking out new craft gin brands, and classy gin bars and even gin festivals can now be found in most major Chinese cities, such as Shanghai, Beijing and Guangzhou. China’s alcohol market statistics indicate that revenue generated in the gin segment amounted to US$70 […]

3 Key Trends in the Chinese Market for 2023

3 Key Trends in the Chinese Market for 2023 1. The removal of the Covid-19 policy and measures to boost consumption means more market opportunities for African business The Chinese government officially announced that it would downgrade its controversial “Zero-Covid Policy” on December 26, 2022. After waves of infections across the country due to the […]