Recent Trends For African Brands in China and Japan

Three (3) emerging consumer trends in China and Japan that are boosting demand for African products Last month, we shared our interview with Hara Yukari, which promotes and sells African brands and their products in Japan. Based on Africa Reimagined’s own work supporting African brands access the Chinese market, we were keen to learn about […]

Africa Reimagined partners with Kiliselect e-commerce store to open an “Africa Reimagined” section for luxury African brands

Africa Reimagined is partnering with the Kiliselect e-commerce store in China to open an “Africa Reimagined” section for high-end African brands on the e-commerce store. The partnership between Africa Reimagined and Kiliselect and the onboarding of the high-end African brands onto the e-commerce store will start from late September 2022. Africa Reimagined is a Beijing-based […]


Despite reports on Covid-19-induced economic slowdowns in China, China’s middle-class and their purchasing power is continuing to grow at a rapid rate. Today, China is home to more than 40 percent of the global wealth middle class. Furthermore, these middle-class consumers are continuously looking out for new and unique foreign luxury brands to help them stand […]

Why African Coffee Producers Should Sell Their Coffee in China and How to Do It

China is the world’s second-largest market. Therefore, any country looking to increase its export footprint is an important market to enter and gain significant market share. In the last decade, China has seen a rapid increase in coffee consumption. While China’s hot beverage consumption has historically been dominated by tea, coffee consumption has grown in […]

Meet the high-end African brands who are breaking the Chiense market – Kangumamu AGRO

It is no secret that coffee has exploded in popularity in China, despite being a traditionally tea drinking country. Although most coffee consumed in China comes from Vietnam and Malaysia, as well as China itself, African coffee is becoming increasingly popular amongst Chinese consumers. For example, the volume of Ethiopia’s coffee exports to China is […]

The rise of the online promotional shopping festival for African products in China

Last month, Africa Reimagined took part in a promotional shopping festival for African products in China called the: “4th Brand and Quality Online Shopping Festival and Quality African Products Online Shopping Festival.” From April 28th to May 12th, the Chinese Ministry of Commerce (MOFCOM), jointly with the Ministry of Foreign Affairs, launched the promotional shopping […]