Who We Are

Explore who we’ve worked with

0

Unique African Brands

0

Different African Countries

Explore who we’ve worked with!

Our Team

Our services are operated by a team of Chinese market entry specialists and consultants who are on hand to both support and advise you throughout your journey into the Chinese market.

Our global, multilingual team have a wealth of experience consulting on both the Chinese market and development issues with clients in the China-Africa space and beyond, including private sector businesses from around the world, UN institutions, African and Chinese government departments, African ambassadors in China, and civil society organisations.

Hannah Ryder

Founder and CEO | Beijing, PRC

Africa Reimagined is led by our founder and CEO Hannah Muthoni Ryder, a former diplomat and economist by training. She is the CEO of Development Reimagined.

Her goal for Africa Reimagined as Development Reimagined’s first flagship project is to empower African brands through entering the growing Chinese market. In doing so, value-added products can be created and manufactured in the African continent. This will contribute towards breaking the poverty cycle through providing jobs, reliable incomes, and overall, fostering sustainable development

Leah Lynch

Deputy Director | Beijing, PRC

Leah is the Deputy Director of Africa Reimagined and Development Reimagined. She is also the co-chair of the sustainability forum for the British Chamber of Commerce, working with both British and Chinese businesses. She has in-depth knowledge of the landscape that brands face when entering the Chinese market.

Leah has vast experience working with African businesses and managed the Beijing leg of our pilot market entry programme. Previously, Leah worked at UNDP China on South-South cooperation, and the Belt and Road Initiative. She also lived and worked in Kenya developing sustainable water policies for the government.

Yike Fu

Africa Finance and Data Consultant | Hangzhou, PRC

Yike Fu is a skilled analyst with two years of qualitative and quantitative research experience in international development. Yike specializes in African Development and China – Africa relations with proven ability to provide diverse support to international organizations, non-profit, and non-governmental actors.

Rosie Wigmore

Research Analyst | Beijing, PRC

Rosie helps coordinate the Africa Reimagined program. Rosie seeks new opportunities to ensure African businesses thrive in the Chinese market through market research and her diverse networks across China and Africa. She also responds to our client’s needs to ensure they have the support needed to achieve success.

Jade Scarfe

Research Analyst | Oxford, UK

Jade supports Africa Reimagined’s market research and brand communications to support brands during the early stages of their entry and enhance understanding of the opportunities of Chinese market.

Jinyu Chen

Research Analyst | Paris, France

Jinyu is a dual-degree Master’s student at Sciences Po & Peking University. At Africa Reimagined, Jinyu produces research to foster better mutual understanding between African clients and Chinese consumers.

Hannah Ryder

Founder and CEO | Beijing, PRC

Africa Reimagined is led by our founder and CEO Hannah Muthoni Ryder, a former diplomat and economist by training. Hannah had the vision to create Development Reimagined and incorporate it as the first-ever Kenyan Wholly Foreign-Owned Enterprise in China.

Her goal for Africa Reimagined as Development Reimagined’s first flagship project is to empower African brands through entering the growing Chinese market. In doing so, value-added products can be created and manufactured in the African continent. This will contribute towards breaking the poverty cycle through providing jobs, reliable incomes, and overall, fostering sustainable development

Leah Lynch

Deputy Director | Beijing, PRC

Leah is the Deputy Director of Africa Reimagined and Development Reimagined. She is also the co-chair of the sustainability forum for the British Chamber of Commerce, working with both British and Chinese businesses. She has in-depth knowledge of the landscape that brands face when entering the Chinese market.

Leah has vast experience working with African businesses and managed the Beijing leg of our pilot market entry programme. Previously, Leah worked at UNDP China on South-South cooperation, and the Belt and Road Initiative. She also lived and worked in Kenya developing sustainable water policies for the government.

Yike Fu

Africa Finance and Data Consultant | Hangzhou, PRC

Yike Fu is a skilled analyst with two years of qualitative and quantitative research experience in international development. Yike specializes in African Development and China – Africa relations with proven ability to provide diverse support to international organizations, non-profit, and non-governmental actors.

Her goal for Africa Reimagined as Development Reimagined’s first flagship project is to empower African brands through entering the growing Chinese market. In doing so, value-added products can be created and manufactured in the African continent. This will contribute towards breaking the poverty cycle through providing jobs, reliable incomes, and overall, fostering sustainable development

Rosie Wigmore

Research Analyst | Beijing, PRC

Rosie helps coordinate the Africa Reimagined program. Rosie seeks new opportunities to ensure African businesses thrive in the Chinese market through market research and her diverse networks across China and Africa. She also responds to our client’s needs to ensure they have the support needed to achieve success. Rosie is a Master’s student at Peking University, researching the potential impacts of the China-Mauritius FTA on wider Africa-China trade ties.

Jade Scarfe

Research Analyst | Oxford, UK

Jade is a Master’s student at King’s College London researching China-Africa economic relations and consumption in the Chinese domestic market. She applies her academic knowledge during market research for Africa Reimagined clients to provide insights for successful market entry.

Jinyu Chen

Research Analyst | Paris, France

Jinyu is a dual-degree Master’s student at Sciences Po & Peking University. She concentrates on international development and global risks studies in Africa. At Africa Reimagined, Jinyu produces research to foster better mutual understanding between African clients and Chinese consumers.