Testing the Market

Our Testing the Market service allows your business to test your product with Chinese consumers before making the full leap. Through our experience with trade expos and international conferences across China, Africa Reimagined can help your business test the waters.

Service Description

Unsure of whether your product is ready for Chinese markets? No problem! Our team can help you test your product in Chinese markets. Not only does this entail market and competitor research from our team, it also provides you the opportunity to sell to Chinese consumers! Our Market Testing service includes the following:

  • In-depth market and competitor research
  • Access to major Chinese trade expos
    • China International Import Expo (Shanghai)
    • China-Africa Economic & Trade Expo (Changsha, every 2 years)
  • Access to the World Economic Forum’s (WEF) Annual Meeting of the New Champions

During the Africa Reimagined pilot program, we worked with 7 African brands, ranging from fashion to tea, throughout a 10-day China tour. They presented at 3 different cities,  trade expos, and international conferences. This was invaluable experience for them, as they learned firsthand Chinese consumer perceptions of their product, as well as information about the Chinese sphere. Through this service, we can provide the same exposure for your team. By testing your product at trade expos and conferences across China, you’ll be prepared to break into the market.