Introducing Kazi Yetu

Kazi Yetu is one of the 10 bespoke, sustainable African brands we are representing at the upcoming China-Africa Economic and Trade Expo in Changsha during September 2021. Stay tuned for more information about the other unique African brands from a variety of industries which we will be showcasing

Introducing Kazi Yetu

In the morning, the first thing most people do is make a cup of Green Tea – it’s always a refreshing way to start the day! But some people often buy whatever brand they find at their local supermarket, without a second thought. But do you know where your tea actually comes from? Or who produces it?

Kazi Yetu is an innovative, sustainable tea brand that are supporting Tanzania’s economic growth through keeping value-addition in the country. They offer a wide range of tea products, with six unique flavours available. Their teas are purely organic and full of anti-oxidants and herbs! Each blend is packed in biodegradable pyramid bags to keep environmental impact to a minimum. But Kazi Yetu’s teas are not just for boiling – you can do so much more with these products! On Kazi Yetu’s website and Instagram page, you’ll find ways to make tea ice-cream, cold brew and so much more!

 

So how are Kazi Yetu disrupting the traditional Tanzanian tea trade? All of Kazi Yetu’s natural, innovative products are traceable, organic and ethically sourced. They source their green tea, black tea, and oolong tea straight from farms in northern Tanzania. The whole leaf black and green teas are grown on a farm with rich soil on the foothills of Mount Kilimanjaro. Although Kilimanjaro is mostly a coffee-producing region, the tea is thriving as a result of the cooler, fresh climate, and the tea plantation is organic-certified. Kazi Yetu’s oolong tea is farmed and pan-roasted in the Usambara Mountains in Tanga, which has a tea farm of over 150 farmers. The tea plantation provides a stable, daily source of income for these farmers, which is key for their families’ quality of life. The tea plantation is Eco-Cert organic certified, as well as Fair Trade certified.

So how are Kazi Yetu disrupting the traditional Tanzanian tea trade? All of Kazi Yetu’s natural, innovative products are traceable, organic and ethically sourced. They source their green tea, black tea, and oolong tea straight from farms in northern Tanzania. The whole leaf black and green teas are grown on a farm with rich soil on the foothills of Mount Kilimanjaro. Although Kilimanjaro is mostly a coffee-producing region, the tea is thriving as a result of the cooler, fresh climate, and the tea plantation is organic-certified. Kazi Yetu’s oolong tea is farmed and pan-roasted in the Usambara Mountains in Tanga, which has a tea farm of over 150 farmers. The tea plantation provides a stable, daily source of income for these farmers, which is key for their families’ quality of life. The tea plantation is Eco-Cert organic certified, as well as Fair Trade certified.

So how are Kazi Yetu disrupting the traditional Tanzanian tea trade? All of Kazi Yetu’s natural, innovative products are traceable, organic and ethically sourced. They source their green tea, black tea, and oolong tea straight from farms in northern Tanzania. The whole leaf black and green teas are grown on a farm with rich soil on the foothills of Mount Kilimanjaro. Although Kilimanjaro is mostly a coffee-producing region, the tea is thriving as a result of the cooler, fresh climate, and the tea plantation is organic-certified. Kazi Yetu’s oolong tea is farmed and pan-roasted in the Usambara Mountains in Tanga, which has a tea farm of over 150 farmers. The tea plantation provides a stable, daily source of income for these farmers, which is key for their families’ quality of life. The tea plantation is Eco-Cert organic certified, as well as Fair Trade certified.

But why is Kazi Yetu looking to China to continue the brands success in order to bolster its positive impact? Firstly, China consumes almost 40% of the world’s tea! But is there room for more? Yes! Many Chinese consumers are looking for foreign tea brands that are eco-friendly and have a positive social impact. Kazi Yetu’s distinctive teas, which are rich in antioxidants and herbal blends – some of which are only found in Tanzania – makes the brand unique. That’s why in September, Africa Reimagined will be introducing Kazi Yetu to the Chinese market at the Second China-Africa Economic and Trade Fair in Changsha!

You can find out more about Kazi Yetu on their website 

Jinyu Chen

Research Analyst | Paris, France

Jinyu is a dual-degree Master’s student at Sciences Po & Peking University.  At Africa Reimagined, Jinyu produces research to foster better mutual understanding between African clients and Chinese consumers. 

 

Jade Scarfe

Research Analyst | Oxford, UK
Jade supports Africa Reimagined’s market research and brand communications to support brands during the early stages of their entry and enhance understanding of the opportunities of Chinese market.

Yike Fu

Africa Finance and Data Consultant | Hangzhou, PRC
 
Yike Fu is a skilled analyst with two years of qualitative and quantitative research experience in international development. Yike specializes in African Development and China – Africa relations with proven ability to provide diverse support to international organizations, non-profit, and non-governmental actors.

Rosie Wigmore

Project Manager | Beijing, PRC

Rosie is the Project Manager of the Africa Reimagined program. Rosie seeks new opportunities to ensure African businesses thrive in the Chinese market through market and trade research, partnership building and her diverse networks across China and Africa. Rosie operates all of Africa Reimagined’s services and supports Africa Reimagined’s clients with their entry and expansion in the Chinese market. She has over three years of experience working in the Africa-China relations space both in China and in Sierra Leone. She has in-depth knowledge of both the Chinese market and African markets, as well as the Africa-China trade relationship, which she uses to facilitate African value-added exports to China.

 

Leah Lynch

Deputy Director | Beijing, PRC
Leah is the Deputy Director of Africa Reimagined and Development Reimagined. She is also the co-chair of the sustainability forum for the British Chamber of Commerce, working with both British and Chinese businesses. She has in-depth knowledge of the landscape that brands face when entering the Chinese market. 


Leah has vast experience working with African businesses and managed the Beijing leg of our pilot market entry programme.  Previously, Leah worked at UNDP China on  South-South cooperation, and the Belt and Road Initiative. She also lived and worked in Kenya developing sustainable water policies for the government.

Hannah Ryder

Founder and CEO | Beijing, PRC

Africa Reimagined is led by our founder and CEO Hannah Muthoni Ryder, a former diplomat and economist by training. She is the CEO of Development Reimagined.

Her goal for Africa Reimagined as Development Reimagined’s first flagship project is to empower African brands through entering the growing Chinese market. In doing so, value-added products can be created and manufactured in the African continent. This will contribute towards breaking the poverty cycle through providing jobs, reliable incomes, and overall, fostering sustainable development