Helping African Brands Enter the Chinese Market
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ARTCLUB AND FRIENDS is one of the 10 bespoke, sustainable African brands we are representing at the upcoming China-Africa Economic and Trade Expo in Changsha during September 2021. Stay tuned for more information about the other unique African brands from a variety of industries which we will be showcasing
Artclub and Friends is a brand created by artists for artists. They aim to make beautiful clothes to make you look – and feel – amazing, which they hope will inspire you to get up and chase your dreams. The brand also reconnects customers to the profound process of making clothes – the stories of the people and their hands that make it all possible. Artclub and Friends is 100% youth and women-owned and is extremely passionate about creating meaningful and sustainable work. The brand is also working towards growing the team to create more employment opportunities for the local population!
Artclub and Friends is a brand created by artists for artists. They aim to make beautiful clothes to make you look – and feel – amazing, which they hope will inspire you to get up and chase your dreams. The brand also reconnects customers to the profound process of making clothes – the stories of the people and their hands that make it all possible. Artclub and Friends is 100% youth and women-owned and is extremely passionate about creating meaningful and sustainable work. The brand is also working towards growing the team to create more employment opportunities for the local population!
Artclub promotes sustainable fashion by reducing waste in their production process. This is achieved through utilising a bespoke small batch production technique to ensure they make just enough – as less units equals less waste! Their speciality has always been around creating just enough.
Artclub has a unique, signature style, which is sure to capture the attention of both the younger and older generations. Younger generations are becoming more globalised and are seeking diversity in their fashion choices that reflect their individuality. Their pieces have been featured in high-profile magazines and news outlets across the world – including Marie Claire, I-D and GQ!
To support Artclub’s success and continue its positive socioeconomic impact, Africa Reimagined is introducing the brand to the Chinese market at the upcoming China-Africa Economic and Trade Expo in Changsha!
Find out more about Artclub and Friends on their website here
Helping African Brands Enter the Chinese Market
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Jinyu is a dual-degree Master’s student at Sciences Po & Peking University. At Africa Reimagined, Jinyu produces research to foster better mutual understanding between African clients and Chinese consumers.
Rosie is the Project Manager of the Africa Reimagined program. Rosie seeks new opportunities to ensure African businesses thrive in the Chinese market through market and trade research, partnership building and her diverse networks across China and Africa. Rosie operates all of Africa Reimagined’s services and supports Africa Reimagined’s clients with their entry and expansion in the Chinese market. She has over three years of experience working in the Africa-China relations space both in China and in Sierra Leone. She has in-depth knowledge of both the Chinese market and African markets, as well as the Africa-China trade relationship, which she uses to facilitate African value-added exports to China.
Leah has vast experience working with African businesses and managed the Beijing leg of our pilot market entry programme. Previously, Leah worked at UNDP China on South-South cooperation, and the Belt and Road Initiative. She also lived and worked in Kenya developing sustainable water policies for the government.
Africa Reimagined is led by our founder and CEO Hannah Muthoni Ryder, a former diplomat and economist by training. She is the CEO of Development Reimagined.
Her goal for Africa Reimagined as Development Reimagined’s first flagship project is to empower African brands through entering the growing Chinese market. In doing so, value-added products can be created and manufactured in the African continent. This will contribute towards breaking the poverty cycle through providing jobs, reliable incomes, and overall, fostering sustainable development
