Can Ugandan Coffee Be the Next “Coffee Success” Story in China?

The coffee industry in China and Uganda are two very different stories. Here in Beijing, coffee shops are springing up all the time. Indeed, from 2008 to 2018, China’s coffee consumption increased by a whopping 1032%! The younger Chinese generation is the driving force behind this new ‘coffee culture’ demand. With their higher disposable incomes […]

AFRICAN BRANDS AT THE WORLD ECONOMIC FORUM’S ANNUAL MEETING OF NEW CHAMPIONS

During our pilot programme, the brands also attended the World Economic Forum Annual Meeting of New Champions, where they met successful China-based entrepreneurs and international renowned businesses, as well as leaders in innovation, technology and science. Here, they received valuable advice on how to “scale up” to the next level and be ready for a […]