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Press Release: Development Reimagined Returns To China-Africa Economic And Trade Expo With Over 15 African Designers

Changsha, China – June 09, 2025 – Development Reimagined (DR) is excited to announce its participation in the upcoming China-Africa Economic and Trade Expo (CAETE), which will take place from June 12 to 15, 2025, in Changsha, China. This year, DR collaborates with Brand South Africa and Africa Rise to enhance the visibility and influence of African design on a global stage. DR will feature over 15 innovative African fashion brands from various African countries to present their creations to the Chinese market following from DR’s successful attendance at Shanghai Fashion Week (SHFW) where DR showcased designs from over 20 African fashion brands in the ‘Africa Reimagined Showroom’ at MODE, SHFW’s official trade show.

“Our return to CAETE in 2025 just after SHFW marks a significant milestone in our continued mission to elevate African design and artistry on the global stage. Collaborating with over 15 designers from across the continent, alongside our esteemed partners Brand South Africa and Africa Rise, highlights our commitment to fostering sustainable trade and cultural exchange between Africa and China,” said Hannah Ryder, CEO of Development Reimagined.

AfricaRise expressed, “Africa Rise is thrilled about this collaboration with Development Reimagined because it aligns with our mission to enhance Africa’s brand image and promote its creative industries internationally.”

DR has been a featured exhibitor at every single CAETE, where it has helped to showcase African food & beverage, skincare and fashion brands in the ‘Africa Reimagined Showroom’ and bring greater visibility to the continent’s talent on a global stage. Given the vast amount of media and fashion buyer interest that the African fashion brands attracted at SHFW, resulting in more than 2,000 buyers visiting the showroom and 1,200 media clippings, the ‘Africa Reimagined Showroom’ at the 2025 CAETE will center on fashion to continue building on that momentum.

Note: Members of the media are invited to visit DR’s booth at W2-BO8 during CAETE for interviews with the designers and to experience first-hand the innovative designs being showcased.

For more information or media inquiries, please contact:

Chen, China’s Development Institution Lead

Email: huiyichen@developmentreimagined.com

Telephone: 15805785573

Visit our website: www.developmentreimagined.com

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Trevor Lwere

Research and Coordination Analyst

Trevor Lwere is a Research and Coordination analyst at Development Reimagined with a background in Economics and Global Affairs. His interests include geopolitics, geoeconomics and economic development. He holds a Masters’ degree in Global Affairs fro Tsinghua University and a BA Economics from the University of Notre Dame.

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Yujie Shi

 Policy and Research Analyst

Yuejie Shi is a Research and Data Analyst at Development Reimagined with a special focus on Global Trade and China-Africa Trade.

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Sena Voncujovi

Research Analyst

Sena Voncujovi is a research and policy analyst at Development Reimagined. Voncujovi specializes in global health issues, Japan-Africa relations, and China-Africa relations. He served as the Editor-in-chief of Peking University’s Africa Think Tank (PATT) during his master’s in International Relations & Politics as a Yenching Scholar. Voncujovi previously advised the Ghanaian government for the 2019 TICAD 7 Conference held in Yokohama. He is the co-founder of Jaspora, Tokyo’s largest community of African diasporan diplomats, changemakers, professionals, students, and business people.

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Rugare Mukanganga

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Rugare is an economist at Development Reimagined, providing economic and data analysis support across projects.

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Yixin Yu

Research Analyst

Yixin is a Junior Research Analyst and her focus areas is on public-private partnership and entrepreneurship. She has over three years of working experience in both private and public sectors in Ethiopia. She was the China Liaison Officer for project ‘Partnership for Investment and Growth in Africa’ at International Trade Centre, where she accumulated rich experience in investment and trade promotion.

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Ivory Kairo

Communications Support

Ivory is a Kenyan lawyer with experience in policy research and analysis. She also supports the communications team through liaising with African brands, creating graphic content and other external outputs at AR. Ivory speaks English, Swahili and French

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Huiyi Chen

Partnership Development

Huiyi Chen is a Research and Coordination Analyst on China-Africa cooperation and leading the engagement with Chinese stakeholders at Development Reimagined.

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Jinyu Chen

Research Analyst | Paris, France

Jinyu is a dual-degree Master’s student at Sciences Po & Peking University.  At Africa Reimagined, Jinyu produces research to foster better mutual understanding between African clients and Chinese consumers. 

 
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Jade Scarfe

Communications Support
Jade is a research analyst and communication support at Africa Reimagined. She supports with liaising with African brands, creating content and gathering China market research.
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Yike Fu

China-Africa Policy Analyst

Yike Fu is a Policy Analyst and has been responsible for leading numerous areas of work, including on debt analysis in Africa and beyond, and China-Africa trade and investment logistics and analysis. She is the co-author of “African Debt Guide”, in which she challenged the narrative that Africa is in the midst of a new debt crisis by analysing data back to the 1970s and adopting new metrics to present the real story behind the data. She also developed a benchmark to compare the financial distribution of development partners such as the UK, US, Japan, France and China in Africa. Prior to her role at DR she worked at the International Finance Corporation and African Union Representational Mission to the US. She holds a Masters in International Affairs from George Washington University.

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Rosie Wigmore

Project Manager | Beijing, PRC

Rosie is the Project Manager of Africa Reimagined (AR) at Development Reimagined (DR) where she supports high-end African brands with entering the Chinese market by operating services such as trademark protection, Chinese market research, Chinese partnership building, and Africa to China logistical support and import/export services. Rosie has worked with DR for over two years now with proven success in helping high-end African brands navigate the Chinese market. She is extremely passionate about her work because more African brands selling in the Chinese marketplace means African countries can export MORE value-added goods, create MORE jobs and foster MORE innovation in African countries.

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Leah Lynch

Deputy Director | Beijing, PRC

Leah Lynch is Deputy Director of Development Reimagined (DR), and head of the China office. Leah has over 10 years of experience in development and has lived in China for over 8 years. Leah has also travelled extensively around Asia and Africa for research. Leah supports the strategic direction of the team across China, with a mission to deliver high quality research on sustainable development and poverty reduction. Leah is also Chair of the Sustainability Forum at the British Chamber of Commerce in China, providing direction on sustainability initiatives for British and Chinese business. Leah has also consulted on various evaluations on UK aid (ICAI) and is a specialist on development cooperation from the UK and China. Leah has also consulted on various UN projects, including providing support to the UN China team during the COVID-19 Pandemic. Prior to DR, Leah was at the United Nations Development Programme (UNDP) China, supporting the UN’s portfolio on communication strategies, China’s South- South Cooperation and the Belt and Road Initiative (BRI). Before UNDP, Leah lived and worked in Kenya developing sustainable water policies for the Kenyan government.

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Hannah Ryder

Founder and CEO 

Hannah Ryder is the Founder & CEO of Development Reimagined. A former diplomat and economist with 20 years of experience, named one of 100 most influential Africans in 2021, she is also Senior Associate for the Africa Program of the Center for Strategic International Studies (CSIS), sits on the Board of the Environmental Defence Fund, and is a member of UAE’s International Advisory Council on the New Economy. Prior to her role at DR, Ms Ryder led the United Nations Development Programme (UNDP)’s work with China to help it scale up and improve its cooperation with other developing countries, including in Africa. She has also played various advisory roles for the UN and OECD and co-authored the seminal Stern Review of the Economics of Climate Change in 2006.

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