Meet the high-end African brands who are breaking the Chiense market – Kangumamu AGRO
It is no secret that coffee has exploded in popularity in China, despite being a traditionally tea drinking country. Although most coffee consumed in China comes from Vietnam and Malaysia, as well as China itself, African coffee is becoming increasingly popular amongst Chinese consumers. For example, the volume of Ethiopia’s coffee exports to China is […]
African Fashion Week shows that are putting African fashion brands on the map – including in China
Last week, hundreds of fashion enthusiasts gathered in Kigali for the eagerly awaited Kigali Fashion Week. Known for its thriving fashion industry that has produced fashion brands that are becoming globally renowned such as Haute Baso and Moshions, Rwanda has become an increasingly important hub for African fashion. Kigali Fashion Week, which is held twice […]
The rise of the online promotional shopping festival for African products in China
Last month, Africa Reimagined took part in a promotional shopping festival for African products in China called the: “4th Brand and Quality Online Shopping Festival and Quality African Products Online Shopping Festival.” From April 28th to May 12th, the Chinese Ministry of Commerce (MOFCOM), jointly with the Ministry of Foreign Affairs, launched the promotional shopping […]
Is Africa-China trade picking up now the Shanghai Covid-19 lockdown is over?
Last week, authorities in Shanghai finally lifted a two-month-long COVID-19 lockdown that could reportedly reduce China’s overall GDP by 4% this year. Across China as a whole, Covid-19 cases have also reduced to around 70 per day in mainly Beijing and Shanghai resulting in Beijing and other effected cities lifting restrictions. The local and global […]
Why is China’s e-commerce market such a big deal and how can African brands take advantage of it?
The simple answer as to why China’s e-commerce market is such a big deal is that China has the world largest and most diverse e-commerce market. In 2021, China’s e-commerce market took up more than half of the global online sales! E-commerce retail sales also reached a whopping 13.1 trillion yuan (about 2.06 trillion USD) […]
Everything YOU need to know about China’s e-commerce giant: JD Worldwide
China’s e-commerce market is the largest in the world. The key to succeeding in the Chinese market is understanding how your brand can make the most of China’s thriving e-commerce sector. JD-Worldwide is China’s biggest online sales platform for foreign brands. It’s a cross-border e-commerce platform that allows foreign brands to sell directly to Chinese consumers […]
Q&A: Shanghai Port disruptions and impact on African businesses and trade
Shanghai is known for its fast-paced city life, with the bright lights from the Lujiazui skyline sparkling across the Bund, attracting tourists from within China and the rest of the world. It’s a bustling trade and commercial mega-city, with Shanghai Port being one of the largest – and busiest – ports in China. However, on […]
AFRICA REIMAGINED PARTICIPATES IN THE “4TH BRAND AND QUALITY ONLINE SHOPPING FESTIVAL AND QUALITY AFRICAN PRODUCTS ONLINE SHOPPING FESTIVAL” IN CHINA
Africa Reimagined is supporting a promotional shopping festival for African products in China that is taking place from April 28 till May 12. More than 100,000 African brands will be showcased on over 300 e-commerce platforms during the: “4th Brand and Quality Online Shopping Festival and Quality African Products Online Shopping Festival.” The event is […]
GEOGRAPHICAL INDICATIONS: AN OPPORTUNITY FOR AFRICA TO ADD VALUE TO EXPORTS
Disclaimer: This article is a revised version of Development Reimagined’s article published in 2020 in the wake of the 2020 UK-Investment Summit Trade between Africa and China rose to a record high in 2022, rising by 35% from 2020 to $254 billion in 2022. However, this was mainly due to an increase in Chinese exports […]
What is FOCAC8 and what does it mean for Africa-China trade and African-based businesses?
On November 29th, the Africa Reimagined team (some in Dakar and some in China) were eagerly awaiting President Xi Jinping’s speech at the opening ceremony of the eighth Ministerial Conference of the Forum on China-Africa Cooperation (FOCAC8) in Dakar, Senegal. Why? President Xi’s speech laid out the key agendas that would shape the Africa-China relationship […]
